I design onboarding flows, paywalls and behavioral nudges that help digital products grow.
The design achieved 32% trial-to-paid conversion right from launch, with +80% of paying users converting during onboarding.
Redesigned the core flow, created a design system, and improved usability through user feedback for a music-based language learning app.
Onboarding redesign increased trial conversions up to 16.5%, reduced drop-off, and enhanced perceived value.
Combining interviews, analytics, and heuristic audits, increased donations by guiding users toward action.
+727% mobile engagement and +361% desktop interaction. Reduced cognitive overload and simplified booking paths.
Do you have a product idea, want to discuss a project, or need a designer? Drop me an email at hi@designbysofi.com