Before discovering my passion for design I have been many things. Auditor at Deloitte, data analyst, in-house marketing for hotels and finally digital business consultant and freelance marketer for the last 7 years.
Design came into my life when I was asked to redesign certain screens of an app. I got into the process by discovering the similarities between app onboarding and a sales landing page.
I fell in love with the psychology behind design, the emotional triggers approach, and decided that I wanted much more of this in my career.
Besides, as a marketer I’ve been designing websites for 7 years now, so I haven’t started from scratch, I’ve become more focused and specialised.
Before discovering my passion for design I have been many things. Auditor at Deloitte, data analyst, in-house marketing for hotels and finally digital business consultant and freelance marketer for the last 7 years.
Design came into my life when I was asked to redesign certain screens of an app. I got into the process by discovering the similarities between app onboarding and a sales landing page.
I fell in love with the psychology behind design, the emotional triggers approach, and decided that I wanted much more of this in my career.
Besides, as a marketer I’ve been designing websites for 7 years now, so I haven’t started from scratch, I’ve become more focused and specialised.
Speed & Efficiency. I work fast—really fast. Once I have clarity on the task, I go all in, iterating quickly to reach the best outcome without wasting time.
Empathy-Driven. I don’t just listen; I read between the lines. This helps me to understand the client and create customer centred experiences.
Self-Learning Mindset. I pick up new skills fast with a proven self-learning methodology, I focus on the Pareto 80/20 rule—except in design, where I push for the final 20%.
Problem-Solving First. No matter the challenge, I focus on solutions. I perform well in environments of change and uncertainty.
Balanced Thinking. I've always pursued a career that combines data and creativity. I bring analytical thinking into my projects while making space for exploration and innovation.
Fun & Passion. I love what I do. I bring humor, good vibes, and enthusiasm to my work because great work happens when people enjoy the process.
I may be new to designing, but my professional experience and the quality and care with which I treat my clients remains the same.
This is the third time I’ve worked with Sofia and it won’t be the last.
Choosing a freelancer is sometimes difficult because you don’t have any previous references. However, not only did I get it right with Sofia, but I am delighted to have met her.
Sofia is a super professional. She is ultra-fast, adapts very well to your schedule, is respectful and efficient and has an exceptional manner.
Sofia is always attentive to any comment or modification from you, she knows how to put herself in the client’s shoes and does not hesitate to give a twist to your project to make it really perfect.
PhD & CEO Talento Científico
Psychologist & Founder Hebra Psychology
We had an incredible experience working with Sofi on our Google Ads campaigns for our psychology clinic. Her expertise and understanding of our needs were evident from the beginning. She not only crafted effective, well-targeted campaigns but also developed a comprehensive strategy to attract qualified leads, which aligned perfectly with our long-term goals.
We truly felt she took our project to heart as if it were her own. Her monthly reports were detailed, clear, and invaluable in helping us understand the campaign’s progress and impact.
Psychologist
Sofi captured 100% what we wanted to convey, and the theme of butterflies as a metaphor for transformation is extremely elegant. It gives us goosebumps when we look at the website.
Founder Integration Inside
Under Sofía’s guidance I am reaching milestones in my business that I had not imagined. She listens to you, analyses the situation and guides you with the best tools and advice available to her, of which there is no shortage. Thank you, I am taking giant steps.
Photographer & Founder Mundo Kela
Sofi helped me to structure the launch of my programme and to organise myself better. Thanks to her mentoring I have been able to recognise areas for improvement and gain more confidence when offering my service to the market. Her warmth and professionalism make her support ideal for entrepreneurs who want to grow their business but also have fears. I recommend her services 100%!
Founder of Female Shakers | Women in tech
Sofia is a great professional, who in addition to being an expert in the business field, shows great competence in inter and intrapersonal skills. She is undoubtedly an example of good work and you learn a lot from her.
Copywriter