Some - hopefully interesting -
facts about me

Sofi Mateo, UX/UI designer, crafting digital experiences with a focus on usability, accessibility, and user-centered design.

My way into design

Tags About my Work experience previous to UX/UI Designer

Before discovering my passion for design I have been many things. Auditor at Deloitte, data analyst, in-house marketing for hotels and finally digital business consultant and freelance marketer for the last 7 years.

Design came into my life when I was asked to redesign certain screens of an app. I got into the process by discovering the similarities between app onboarding and a sales landing page.
I fell in love with the psychology behind design, the emotional triggers approach, and decided that I wanted much more of this in my career.

Besides, as a marketer I’ve been designing websites for 7 years now, so I haven’t started from scratch, I’ve become more focused and specialised.

Before discovering my passion for design I have been many things. Auditor at Deloitte, data analyst, in-house marketing for hotels and finally digital business consultant and freelance marketer for the last 7 years.

Design came into my life when I was asked to redesign certain screens of an app. I got into the process by discovering the similarities between app onboarding and a sales landing page.
I fell in love with the psychology behind design, the emotional triggers approach, and decided that I wanted much more of this in my career.

Besides, as a marketer I’ve been designing websites for 7 years now, so I haven’t started from scratch, I’ve become more focused and specialised.

My working approach

Tags About Sofi Mateo soft skills

Speed & Efficiency. I work fast—really fast. Once I have clarity on the task, I go all in, iterating quickly to reach the best outcome without wasting time.

Empathy-Driven. I don’t just listen; I read between the lines. This helps me to understand the client and create customer centred experiences.

Self-Learning Mindset. I pick up new skills fast with a proven self-learning methodology, I focus on the Pareto 80/20 rule—except in design, where I push for the final 20%.

Problem-Solving First. No matter the challenge, I focus on solutions. I perform well in environments of change and uncertainty.

Balanced Thinking. I've always pursued a career that combines data and creativity. I bring analytical thinking into my projects while making space for exploration and innovation.

Fun & Passion. I love what I do. I bring humor, good vibes, and enthusiasm to my work because great work happens when people enjoy the process.

In their words

I may be new to designing, but my professional experience and the quality and care with which I treat my clients remains the same.

Random facts

Tags About Sofi Mateo soft skills
  • I love coffee so much that I founded my own coffee brand on a trip to Peru.
  • I have walked for 32 days non stop, crossing all over northern Spain, from France to Santiago de Compostela, carrying my laptop.
  • I love challenges, that’s why I have run 55kms in the mountains with a preparation of only two months.
  • I’m an island girl, I love the sea, that’s why I’m an advanced diver and freediver.
  • I have hiked volcanoes, crossed jungles and swam with sharks (and still do).
  • I have a podcast in Spanish about marketing, where I have learnt to conduct interviews, guide conversations, synthesise messages, and simplify speeches to get the most relevant concepts across.
  • I love coffee so much that I founded my own coffee brand on a trip to Peru.
  • I have walked for 32 days non stop, crossing all over northern Spain, from France to Santiago de Compostela, carrying my laptop.
  • I love challenges, that’s why I have run 55kms in the mountains with a preparation of only two months.
  • I’m an island girl, I love the sea, that’s why I’m an advanced diver and freediver.
  • I have hiked volcanoes, crossed jungles and swam with sharks (and still do).
  • I have a podcast in Spanish about marketing, where I have learnt to conduct interviews, guide conversations, synthesise messages, and simplify speeches to get the most relevant concepts across.

Looking for a designer?

Get in touch

Do you have a product idea, want to discuss a project, or need a designer? Drop me an email at

hi@designbysofi.com