Redesigned the onboarding flow of a breath training app to reduce early churn, boost premium trial starts and increase first-session completion.
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The app lacked engagement and failed to highlight the app’s core value early in the user journey.
The goal was to personalize the experience based on user goals and to redesign the onboarding to create a more professional first impression.
Ultimately, we wanted to increase user activation and conversions.
Product Designer
PM, UA, Software Engineer
Figma, Miro, MixPanel
Oct 2024 – Jan 2025
Redesigning an onboarding experience isn’t just about better visuals, it’s about reducing friction and guiding users toward their ‘Aha! Moment’ before they drop off.
I analysed onboarding flows from dozens of apps. The goal was to identify common patterns, best practices, and potential pitfalls that could inform my decisions.
I created some low definition wireframes. The proposal includes an improved goal-based question, testimonial reinforcement screens, and more dynamic question formats to encourage completion.
I identified that users had diverse goals and interacted with the app in different ways. Based on these insights, I created flowcharts to map out each user journey during onboarding
Goal-setting screen to personalise the experience early on.
User testimonials and ratings reassures credibility and impact.
Increase user motivation by showing benefits in performance.
Onboarding redesigned into a more interactive and visual.
The UI maintains high readability and usability across devices.
A/B testing showed 16.5% increase in free to trial conversion with the new onboarding screens, confirming that a more profesional look & feel also increase value perception.
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